Premium British lifestyle brand Crew Clothing is delighted to announce the opening of its brand-new store at Bluewater, the premier shopping destination in Kent. Opening on 26th February, the new store marks an exciting milestone in Crew Clothing’s continued UK expansion.
Spanning approximately 1,050 sq. ft, the store brings Crew’s signature blend of timeless style, quality craftsmanship and relaxed coastal spirit to one of the UK’s most influential retail environments.
As one of the UK’s largest and most prestigious shopping centres, Bluewater represents an important investment for Crew Clothing as the brand continues to strengthen its physical retail presence in key locations nationwide. The opening reflects growing demand for Crew’s timeless British style, both online and on the high street.
To celebrate the launch, customers are invited to sip whilst they shop, with complimentary drinks available in store on opening day. The first 50 customers who spend £50 or more will also receive a free Crew Clothing tote bag with an exclusive gift inside, as a welcome to the Crew community.
To mark the opening and celebrate Mother’s Day, Crew Clothing will also host a special in-store activation at Bluewater on 7th March, offering complimentary embroidery on selected products between 12–5pm. The event forms part of the brand’s Mother’s Day campaign, “Because she’s brilliant”, giving customers the opportunity to create thoughtful, personalised gifts in store.
Founded in the back of a windsurfing shop in Salcombe in 1993, Crew Clothing has built a loyal following through its connection to the coast, its commitment to championing British sport and its focus on clothing designed for life’s best moments. The Bluewater opening continues this journey, bringing the brand to a new audience at a landmark retail destination.
Carol Kane, Head of Retail at Crew Clothing, commented: “Opening at Bluewater is a really exciting moment for Crew. Over the past few years, we’ve seen strong and sustained growth across the business, and investing in a destination as iconic as Bluewater feels like a natural next step in that journey. It’s one of the UK’s most influential shopping centres, and this new store represents an important milestone for the brand as we continue to expand our physical retail presence. We’re proud of the spaces we create and the experience we offer, and we’re looking forward to welcoming both new and existing customers through the doors from day one.”
James Waugh, Centre Director at Bluewater, added: “We’re delighted to welcome Crew Clothing to Bluewater as part of its continued UK expansion. The brand has a rich British heritage, and its arrival reflects the ongoing demand we are seeing for premium brands to bring their collections to life in bricks-and-mortar retail environments.”
The Bluewater opening forms part of Crew Clothing’s ongoing store expansion strategy, with further openings planned as the brand continues to invest in high-quality retail destinations across the UK.s in store.
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