Two M&S stores in Kent have welcomed Estée Lauder, one of the world’s leading skincare and make-up brands,to their beauty sections.
As M&S strengthens its beauty offer, M&S Bluewater and Shoreham are among 17 stores across the UK to launch a brand-new dedicated Estée Lauder counter, with expert beauty advisors on hand to help.
Customers can discover and shop Estée Lauder’s global bestsellers, including Double Wear Stay-In-Place Foundation and its award-winning Advanced Night Repair Serum, which launched in 1982.
The brand is known for its science-backed formulas and prestige positioning, meaning M&S customers across Kent can explore targeted, high-performance skincare backed by over 75+ years of research.
Other favourites now available in-store include Revitalizing Supreme+, Re-Nutriv and Futurist Hydra Rescue Moisturising Foundation as well as the soon-to-be-launched Advanced Night Repair Eye Lift & Sculpt.
More than 400 new Estée Lauder skincare and make-up products are also launching on M&S.com this month.
The expanded partnership between M&S and Estée Lauder builds on the success of Estée Lauder Fragrance at M&S, which joined the retailer’s beauty offer in 2023 – and was the best-selling branded fragrance on M&S.com last year.
Will Reeves, Regional Manager at M&S, said: “We are so excited to have added Estée Lauder to our beauty halls across these stores and I’m sure customers will absolutely love the new products available! Our third-party partners perfectly complement our existing own-brand range and it’s fantastic that more customers across Kent will now get to enjoy a dedicated Estée Lauder counter. Across each store, expert beauty advisors will also be on hand to help as well, so make sure to visit your local store soon!”
Estée Lauder is the latest brand to join M&S as part of its wider ‘Brands at M&S’ strategy and brings the total number of third-party brands available in-store and online to 53. Third-party brands now represent over 40% of total sales in M&S Beauty.
Luke Evans, Vice President / General Manager at Estée Lauder commented on the partnership expansion: “We are thrilled to partner with M&S, a trusted and growing beauty destination, to bring our iconic products to M&S customers. Grounded in our night science leadership, skin tone authority, and fragrance expertise we are excited to deliver our best-in-class products and an elevated high-touch experience to M&S Beauty Halls.”