Bluewater has announced a refreshed brand lineup this autumn, bringing a host of exciting new brand openings, relocations, and refurbishments.
Danish retail chain Søstrene Grene will be opening this autumn next to Casa Childrenswear on the Upper Rose Gallery. The new 4,990 sq ft store will draw inspiration from Scandinavian design, showcasing a range of affordable soft furnishings, kitchenware, furniture, gifts, hobby crafts, seasonal decorations, and children’s toys, including "mini home" items.
Forbici is set to open its first Kent pizzeria at Bluewater this autumn, bringing a taste of Naples to the shopping destination. Officially recognised as one of the Top 100 Best Pizzas in the World, Forbici combines traditional Neapolitan craft with its three-generation Biga dough, slow-fermented for 12 hours, and premium Italian ingredients.
Danish brand Jack&Jones is set to open a brand-new 6,370 sq ft store on 8th October, located on the Lower Thames Walk next to Stradivarius. The new location will be only the second in the UK to feature the brand’s sleek, modern, and highly curated ‘One Concept’ design and will showcase trend-led menswear alongside the largest kids’ collection across its UK stores.
Adding to the centre's premium womenswear offering, contemporary womenswear and lifestyle brand HUSH will be opening its doors on 9th October. The 1,751 sq ft store will be adjacent to NEXT’s new flagship store on the Lower Guildhall.
Adding to the centre’s grab and go offering, Macarooner is set to open a mid-mall kiosk on 25th September, in front of Abercrombie. The family-owned artisan bakery specialises in slow-baked macarons featuring crisp shells, rich fillings, and bold flavour combinations including Cherry Tonka, Pistachio, and Mango Passion Fruit, perfect for gifting or on-the-go indulgence.
HMV will be relocating to a new larger space on the Upper Rose Gallery next to Apricot in late October. The store will be set over two floors and will house an extensive range of vinyl, CDs, films, books and TV shows, as well as pop culture products and T shirt designs across a range of franchises including Star Wars, KPop Demon Hunters, and Funko POP.
Family-favourite dining destination PizzaExpress will be relocating this winter from its current location in The Village. The new restaurant will be situated in the Wintergarden next to Nando’s, whilst the brand’s restaurant on the Upper Plaza, close to TGI Friday’s, will continue welcoming diners too.
Finally, Molton Brown will reopen on 25th September following a refurbishment. The revitalised store will introduce the brand's innovative ‘Cleanse, Wear, Live’ concept, offering an elevated fragrance and beauty experience to guests.
James Waugh, Centre Director at Bluewater, commented: "It is an exciting time for Bluewater as we welcome a dynamic mix of new brands, relocations, and refurbishments. From the regional debut of Forbici to the arrival of leading fashion brands HUSH and Jack&Jones, we are continually evolving our lineup to offer our guests the very best experiences.
“We are particularly excited to bring Søstrene Grene to the centre following overwhelming guest demand, alongside new concepts from established favourites Molton Brown, PizzaExpress, and HMV. We look forward to welcoming guests to the new spaces over the coming months.”
For more information, please visit https://www.bluewater.co.uk/en.
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