NOBODY’S CHILD EXPANDS STORE PORTFOLIO OUTSIDE OF LONDON WITH NEW BLUEWATER STORE

by | Mar 13, 2026 | Bluewater

Fashion brand Nobody’s Child is delighted to announce the opening of its new 1200sq ft store in Bluewater Shopping Centre, at the end of March 2026.

The opening marks a significant step in Nobody’s Child’s continued retail growth, bringing the brand closer to its community of customers outside central London. The Bluewater store will be Nobody Child’s fifth store outside of London and will stock its full clothing collection alongside jewellery, accessories and footwear.

To minimise waste, the brand has repurposed fixtures and fittings to create a fresh and inviting space, showcasing the brand’s new tiled store concept.

Jody Plows, CEO of Nobody’s Child, shared her excitement about the expansion: 

“We’re incredibly excited to open our new store at Bluewater, one of the UK’s most iconic shopping destinations. Expanding our physical retail presence allows us to connect with our community in a more meaningful way and give customers the opportunity to experience Nobody’s Child in person.”

James Waugh, Centre Director at Bluewater, commented: “The addition of Nobody’s Child to our line-up marks an exciting moment, as we give our guests access to one of the UK’s leading fashion brands in a dedicated, stand-alone store format. Their commitment to responsible, stylish fashion is a perfect fit for our retail mix and reflects exactly what our visitors are looking for right now. What’s more, the brand’s arrival demonstrates their confidence in Bluewater as a leading bricks-and-mortar retail destination, and we are certain the new opening will be a significant draw for our guests.”

The Bluewater store opening adds to Nobody’s Child’s growing retail portfolio, joining standalone stores in Carnaby Street, Spitalfields, St Albans, Brighton, Leeds, Windsor and the flagship boutique in Covent Garden.

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