Bluewater is excited to announce that Primark, the international fashion retailer offering Amazing Fashion at Amazing Prices, will open its doors on 13th March at 10am. Located on the upper mall and occupying space over two floors, the new store will feature the latest trends in fashion for men, women and children, including footwear and accessories as well as lingerie, beauty and homeware.

The opening of the store will create more than 400 employment opportunities and the design and layout will build on Primark’s latest contemporary shop fit.

Primark joins new stores at Bluewater including Levi’s® Women – the first in the UK and Arket who offer fashion for men, women and children, plus homeware and a Vegan café. 

Robert Goodman, Bluewater’s General Manager, comments “We’re always listening to feedback and looking to improve the guest experience by providing brands and experiences that we know our visitors are excited by. With the launch of Primark we’re delighted to be able to offer our guests the very best of fashion and homeware here at Bluewater. We’re looking forward to welcoming the first guests when the store opens next month.”

Primark adds to a huge selection of over 300 stores and more than 50 places to eat and drink at Bluewater, Europe’s leading retail and leisure destination. With a 17 screen Showcase Cinema de Lux, including IMAX, Gravity Trampoline Park and Dinotropolis Adventure Park, there’s something for everyone. Find out more at